17 nov 2016
Digital Transformation

Ana Plaza underlines the importance of the digital economy for companies at the presentation of the Netexplo Observatory, which was held at CEOE

The development of mobile apps has created more than 500,000 jobs in the USA in the last 5 years

CEOE’s Secretary General, Ana Plaza, highlighted the importance of the digital economy for companies and referred to the USA, where the development of mobile applications has created more than 500,000 new jobs over the last five years, during her participation at the opening of the event on “Digital Transformation in the world” held today at CEOE, in collaboration with the Netexplo Observatory.

Netexplo for digital transformation — ©CEOE

Alluding to data from the European Commission, Ana Plaza stated that if the EU’s digital economy were to follow the trend set by the USA or by other countries such as Sweden, around 1.5 million jobs could be created. She also referred to digitized SMEs, stressing that they are 10% more productive, export twice as much and hire twice as many people as their non-digitized counterparts.

She referred to specific programs aimed at promoting innovation in areas such as industry, known as "Industry 4.0". Specifically, in the case of Spain, the initiative is called "Connected Industry 4.0", and it was developed over a year ago by the former Ministry of Industry, Energy and Tourism, in collaboration with several private actors. In this regard, Ana Plaza called for the initiative to urgently gain momentum and for the results obtained in the pilot sectors to be transferred to the rest of the productive sectors.

The meeting was also attended by Julio Linares, president of CEOE’s Digital Society Commission and Vice-president of Telefónica’s Board of Directors, who explained that CEOE has stated its position in a document titled “Plan Digital 2020”, which contains recommendations, proposals and macro-projects proposed by CEOE’s organizations and members. He also underlined that the plan is transversal, includes pedagogy and must be constantly modified because digitization is changing continuously.

For Julio Linares, the companies that survive are not the strongest but the ones that best adapt to the environment. And if, in addition to surviving, one wants to be successful, companies must be immersed in digital transformation, which must be taken on by everyone, both at a professional and at a personal level.  

Meanwhile, Pablo Nadal, managing partner of Ulises Communication and partner of Netexplo in Spain, explained that Netexplo landed in Spain in 2016 with one of its flagship products, the Netexplo Academy platform, which enables the creation of a digital culture in companies by offering several programs that complement one another and may be adapted to all the professional profiles of the company, according to their objectives and needs.

He indicated that he has closed a strategic alliance with CEOE Formación (CEOE Training), and that in just a few months he’s managed to arouse interest among Spanish companies (of which several are already clients), to which he has presented his project. The Netexplo Observatory, unlike Academy, it is not aimed at company employees, but at its senior managers, to offer them the best in digital worldwide innovation, in order to provide them with support in the taking of decisions for the Digital Transformation of their businesses.

On the other hand, Thierry Happe, founder of Netexplo, advisor to the French Government in digital transformation and participant in the creation of the French State Secretariat for the Digital Economy and Innovation, indicated that, since 2007, the Observatory has been studying new uses and digital trends and their impact on society, through the analysis of more than 2,000 digital innovation projects each year. It is supported by an extensive academic network of more than 200 innovation experts worldwide, the participation of 19 of the most prestigious universities spread across 5 continents.